yum - Chocolates


The Chocolate Tasting Club (CTC) is a unique tasting experience.

Each month they create a brand new selection of chocolates including cutting edge, new recipes and timeless classics alike - all made with passion, flair using only the best ingredients and no artificial colours. Their members get to discover and taste chocolates across the full spectrum and so many more.

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So where does the story begin? It turns out that there is not one single root, but several strands. Hotel Chocolat came first (our sister company delivering chocolate gifts) born out of general dismay at the state of chocolate available in the UK.

Determined to improve standards, Hotel Chocolat forged links with the chocolatiers with whom we have become familiar in the past few years.

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The success of these chocolate gifts then led us to the following perplexing conclusion – the customers who like our chocolates are always sending them to others! How then could they get to enjoy the quality of chocolate that they so obviously appreciated?

A second factor became evident every time new chocolate samples arrived causing a ripple of excitement and anticipation in the office. Angus Thirlwell explains why,

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“Some of the best fun had in the office was when new samples arrived – everyone tasted, scored and had a great time. As we enjoyed it so much, then I thought perhaps our customers would too?”

The spark of an idea began to form and the Hotel Chocolat Tasting Club was almost born. There remained only one more piece of the puzzle. Terry Waters arrived on the scene and brought with him the technical expertise of how clubs work and a concept for a tasting club without high-pressure selling and any obligation to buy.

Hotel Chocolat Tasting Club has now moved on in leaps and bounds. The chocolatiers, who were at times sceptical and reluctant to produce in small quantities, are now eager for their chocolates to make an appearance. They’ve featured over 30 chocolatiers to date all competing for a space in the tasting box. Share with your friends too?

They’re into their fourth year and have recently unveiled a new look to celebrate. Members’ feedback has been vital in the evolution of the Hotel Chocolat Tasting Club.

SHOP NOW and long may you continue to keep us on the straight and narrow!

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